Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon
Logo on colored background

Brand
Guidelines

This guide defines the visual language, design style, and brand principles that ensure a clear, consistent experience across all EMC team members and client touchpoints.

Rooted in the dynamic communities of the DMV—especially Montgomery County—EMC is built on trust, clarity, and connection. Our mission is to guide clients through every stage of the real estate journey with confidence, care, and local expertise. This guide outlines the essential design standards that bring that mission to life, from our color palette and typography to tone, accessibility, and overall brand presence.

Whether you’re designing for digital platforms or printed materials, these guidelines ensure that every touchpoint reflects the professionalism, warmth, and regional knowledge that define EMC.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

06

Art Direction

01

Brand
Strategy

In real estate, uncertainty can hold people back—missed opportunities, unclear guidance, or decisions made without the right support. Clients don’t struggle because they lack ambition, but because they lack the right partner.

Person with iPad

EMC was founded to change that. Born from a deep understanding of the DMV market—especially Montgomery County—EMC exists to bring clarity, confidence, and expertise to every real estate journey. Our mission is simple: empower clients to make smart, informed decisions through honest advice, expert insight, and personalized service.

At EMC, we don’t just help people buy and sell homes—we build lasting relationships grounded in trust. Because when people feel confident in their choices, they don’t just find a place to live—they find their way home.

02

Personality

EMC’s voice brings our brand to life through every conversation, listing description, email, and marketing message. The way we communicate shapes how clients experience real estate—often during some of life’s biggest decisions.

With clear, confident, and approachable language, we make complex processes feel simple and empowering. Our tone is always professional yet warm, direct yet compassionate—so clients feel supported, informed, and in control.

Whether buying, selling, or exploring their options, our clients know they can trust EMC to communicate with honesty, clarity, and care.

"precise, trustworthy, approachable, reliable"

1a

Tone & Voice

Our Vision: why we exist

To create a future where every client feels confident, informed, and empowered in their real estate journey.

Our Mission: what we do

Guide people through buying and selling with clarity, care, and deep local expertise.

Our Promise: how we help

Deliver a seamless, personalized experience—so clients can move forward with trust, ease, and peace of mind.

1b

Sample Copy

Noticed Something Off? We’re Already On It.

Whether it’s a confusing clause, a missing detail, or a last-minute change, you can count on EMC to catch it—and correct it. We’re meticulous by design, so nothing slips through the cracks and you stay confidently in control.

No Surprises—Just Smart Strategy and Trusted Results

In real estate, small missteps can lead to costly setbacks. We’re here to prevent that. With expert insight and proactive planning, we protect your investment at every stage.

We Handle the Details, You Focus on What’s Next

Your time is valuable—and so is your peace of mind. Our team takes care of every step, from staging to closing, so you can stay focused on your future, not the paperwork.

Your Home Journey, Handled the Right Way

In a market where timing and precision matter, EMC ensures every detail is managed with care. From pricing strategy to negotiation, we bring clarity and confidence to your real estate experience.

03

Logo

The EMC logo—representing the Estridge Murtagh Coplen Real Estate Team of Long & Foster—is a bold, geometric symbol of unity, growth, and forward momentum. The three stylized rooftops in ascending shades of blue subtly reference the merging of three distinct agents into one cohesive, powerful team. Each shape is angled forward, creating a sense of progress, upward trajectory, and collaboration.

 

The clean lines and modern angles reflect the team’s professional, efficient approach to real estate. The palette of cool, confident blues evokes trust, stability, and deep local expertise—essential values for clients navigating the DC Metro and Montgomery County markets.

 

Paired with strong, serif typography, the logo strikes a balance between approachability and authority. The EMC mark is more than just a visual—it’s a reflection of a trusted team, united under one roof, delivering elevated service and results to clients at every stage of their real estate journey.

3a

Primary Lockup

Image of logo

3b

Clearspace

Image of logo

3c

Secondary Lockups

Image of logo

3d

Incorrect Usage

Image of logo
Logo

Do not resize the mark

Image of logo
Logo

Do not rotate the logo

Image of logo
Logo

Do not change the color of the mark alone

Image of logo
Logo

Do not outline the logo

Image of logo
Logo

Do not reverse the lockup

Image of logo
Logo

Do not add gradients the logo

04

Color

EMC’s color palette is carefully crafted to convey trust, professionalism, and approachability. The combination of Navy, Mid Blue, and Light Blue symbolizes clarity, stability, and expertise, while Black and White add a touch of elegance and sophistication.


These colors work together to create a strong, modern brand identity that reflects EMC’s commitment to exceptional service and trusted real estate guidance

3a

Primary Palette

LF Blue

Hex: #00214b

Mid Blue

Hex: #4094D1

Light. Blue

Hex: #99C8DE

Sky Blue

Hex: #DEEEFE

White

Hex: #ffffff

Black

Hex: #000000

Gray

Hex: #A3A3A3

Light Gray

Hex: #E8EBEF

05

Typography

EMC’s typography balances clarity and sophistication with a modern yet timeless type pairing, reflecting our dedication to exceptional service, local expertise, and a personalized real estate experience.

large letters

Headline Serif (Athelas) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

 

is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Redo’s expertise and reliability in correcting financial discrepancies.

 

Paragraph Sans-Serif (Montserrat) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

 

This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.

  1. Headline Typeface

Athelas

  1. Body Typeface

Montserrat

5b

Sizing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Financial errors shouldn’t slow you down or cause unnecessary stress. Whether it’s an incorrect charge, a duplicate transaction, or a miscalculated fee, we step in to make things right. Our process is simple, straightforward, and designed to get your money back where it belongs—quickly and without hassle.

Type Sizes 0–24pt/px

130% Leading

0% Tracking

Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.

Type Sizes 24–55pt/px

120% Leading

-1% Tracking

Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.

Type Sizes 55–72pt/px

110% Leading

-2% Tracking

Clear Up Confusion, Gain Peace of Mind

Type Sizes > 72pt/px

100% Leading

-2% Tracking

06

Art Direction

Our imagery highlights polished, light-filled spaces, refined architectural details, and the lifestyle of upscale neighborhoods. Whether capturing a grand estate or a modern urban condo, the tone remains consistent: professional, aspirational, and grounded in real-world excellence.

 

This approach ensures that our brand visuals not only inspire, but also reinforce EMC’s promise of expertise, integrity, and exceptional results in one of the nation’s most prestigious markets.

Person working on laptop

Elevated Lifestyle Portraits

Capture natural, confident portraits of agents interacting with clients in luxury home environments—think a handshake in a marble foyer, a warm discussion in a sunlit kitchen, or walking through a landscaped garden. Use shallow depth of field to keep the subject crisp while softly blurring opulent surroundings for an aspirational feel.

Person working on tablet

Architectural Showcase with Depth & Light

Photograph homes at golden hour or early morning for warm, directional light that emphasizes architectural lines and finishes. Prioritize wide shots that show symmetry, clean lines, and natural light, with a focus on high-end materials—stone, glass, wood, or steel—evoking timeless design and value.

Person working on laptop

Neighborhood Elegance & Context

Document the DC Metro area neighborhoods with lifestyle-driven scenes: tree-lined streets, boutique storefronts, upscale cafés, parks with well-dressed locals, or glimpses of historical architecture. The goal is to visually position EMC’s territory as both desirable and refined.

Person working on laptop

Editorial-Style Agent Branding

Shoot agent portraits and team photos with a magazine-quality aesthetic—natural light or soft studio lighting, professional attire with relaxed but confident body language, and minimal, elegant backdrops (e.g., modern office, high-end listing, or cityscape). These should evoke trust, sophistication, and local expertise.

Logo

Back to the top

© Redo

Legal

Privacy

All Rights Reserved

Download Kit

Contact Us

Brand Strategy

01

Personality

02

Logo

03

Color

04

Typography

05

Art Direction

06

Logo on colored background

Brand
Guidelines

This guide defines the visual language, design style, and brand principles that ensure a clear, consistent experience across all EMC team members and client touchpoints.

Rooted in the dynamic communities of the DMV—especially Montgomery County—EMC is built on trust, clarity, and connection. Our mission is to guide clients through every stage of the real estate journey with confidence, care, and local expertise. This guide outlines the essential design standards that bring that mission to life, from our color palette and typography to tone, accessibility, and overall brand presence.

Whether you’re designing for digital platforms or printed materials, these guidelines ensure that every touchpoint reflects the professionalism, warmth, and regional knowledge that define EMC.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

06

Art Direction

01

Brand
Strategy

Brand
Strategy

In real estate, uncertainty can hold people back—missed opportunities, unclear guidance, or decisions made without the right support. Clients don’t struggle because they lack ambition, but because they lack the right partner.

Person with iPad

EMC was founded to change that. Born from a deep understanding of the DMV market—especially Montgomery County—EMC exists to bring clarity, confidence, and expertise to every real estate journey. Our mission is simple: empower clients to make smart, informed decisions through honest advice, expert insight, and personalized service.

At EMC, we don’t just help people buy and sell homes—we build lasting relationships grounded in trust. Because when people feel confident in their choices, they don’t just find a place to live—they find their way home.

02

Personality

EMC’s voice brings our brand to life through every conversation, listing description, email, and marketing message. The way we communicate shapes how clients experience real estate—often during some of life’s biggest decisions.

With clear, confident, and approachable language, we make complex processes feel simple and empowering. Our tone is always professional yet warm, direct yet compassionate—so clients feel supported, informed, and in control.

Whether buying, selling, or exploring their options, our clients know they can trust EMC to communicate with honesty, clarity, and care.

"precise, trustworthy, approachable, reliable"

1a

Tone & Voice

Our Vision: why we exist

To create a future where every client feels confident, informed, and empowered in their real estate journey.

Our Mission: what we do

Guide people through buying and selling with clarity, care, and deep local expertise.

Our Promise: how we help

Deliver a seamless, personalized experience—so clients can move forward with trust, ease, and peace of mind.

1b

Sample Copy

Your Home Journey, Handled the Right Way

In a market where timing and precision matter, EMC ensures every detail is managed with care. From pricing strategy to negotiation, we bring clarity and confidence to your real estate experience.

We Handle the Details, You Focus on What’s Next

Your time is valuable—and so is your peace of mind. Our team takes care of every step, from staging to closing, so you can stay focused on your future, not the paperwork.

No Surprises—Just Smart Strategy and Trusted Results

In real estate, small missteps can lead to costly setbacks. We’re here to prevent that. With expert insight and proactive planning, we protect your investment at every stage.

Noticed Something Off? We’re Already On It.

Whether it’s a confusing clause, a missing detail, or a last-minute change, you can count on EMC to catch it—and correct it. We’re meticulous by design, so nothing slips through the cracks and you stay confidently in control.

03

Logo

The EMC logo—representing the Estridge Murtagh Coplen Real Estate Team of Long & Foster—is a bold, geometric symbol of unity, growth, and forward momentum. The three stylized rooftops in ascending shades of blue subtly reference the merging of three distinct agents into one cohesive, powerful team. Each shape is angled forward, creating a sense of progress, upward trajectory, and collaboration.

 

The clean lines and modern angles reflect the team’s professional, efficient approach to real estate. The palette of cool, confident blues evokes trust, stability, and deep local expertise—essential values for clients navigating the DC Metro and Montgomery County markets.

 

Paired with strong, serif typography, the logo strikes a balance between approachability and authority. The EMC mark is more than just a visual—it’s a reflection of a trusted team, united under one roof, delivering elevated service and results to clients at every stage of their real estate journey.

3a

Primary Lockup

Image of logo

3b

Clearspace

Image of logo

3c

Secondary Lockups

Image of logo

3d

Incorrect Usage

Image of logo
Logo

Do not resize the mark

Image of logo
Logo

Do not rotate the logo

Image of logo
Logo

Do not change the color of the mark alone

Image of logo
Logo

Do not outline the logo

Image of logo
Logo

Do not reverse the lockup

Image of logo
Logo

Do not add gradients the logo

04

Color

EMC’s color palette is carefully crafted to convey trust, professionalism, and approachability. The combination of Navy, Mid Blue, and Light Blue symbolizes clarity, stability, and expertise, while Black and White add a touch of elegance and sophistication.


These colors work together to create a strong, modern brand identity that reflects EMC’s commitment to exceptional service and trusted real estate guidance

3a

Primary Palette

LF Blue

Hex: #00214b

Mid Blue

Hex: #4094D1

Light. Blue

Hex: #99C8DE

Sky Blue

Hex: #DEEEFE

White

Hex: #ffffff

Black

Hex: #000000

Gray

Hex: #A3A3A3

Light Gray

Hex: #E8EBEF

05

Typography

EMC’s typography balances clarity and sophistication with a modern yet timeless type pairing, reflecting our dedication to exceptional service, local expertise, and a personalized real estate experience.

large letters

Headline Serif (Athelas) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

 

is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Redo’s expertise and reliability in correcting financial discrepancies.

 

Paragraph Sans-Serif (Montserrat) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

 

This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.

  1. Headline Typeface

Athelas

  1. Body Typeface

Montserrat

Financial errors shouldn’t slow you down or cause unnecessary stress. Whether it’s an incorrect charge, a duplicate transaction, or a miscalculated fee, we step in to make things right. Our process is simple, straightforward, and designed to get your money back where it belongs—quickly and without hassle.

Type Sizes 0–24pt/px

130% Leading

0% Tracking

Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.

Type Sizes 24–55pt/px

120% Leading

-1% Tracking

Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.

Type Sizes 55–72pt/px

110% Leading

-2% Tracking

Clear Up Confusion, Gain Peace of Mind

Type Sizes > 72pt/px

100% Leading

-2% Tracking

5b

Sizing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

06

Art Direction

Our imagery highlights polished, light-filled spaces, refined architectural details, and the lifestyle of upscale neighborhoods. Whether capturing a grand estate or a modern urban condo, the tone remains consistent: professional, aspirational, and grounded in real-world excellence.

 

This approach ensures that our brand visuals not only inspire, but also reinforce EMC’s promise of expertise, integrity, and exceptional results in one of the nation’s most prestigious markets.

Person working on laptop

Elevated Lifestyle Portraits

Capture natural, confident portraits of agents interacting with clients in luxury home environments—think a handshake in a marble foyer, a warm discussion in a sunlit kitchen, or walking through a landscaped garden. Use shallow depth of field to keep the subject crisp while softly blurring opulent surroundings for an aspirational feel.

Person working on tablet

Architectural Showcase with Depth & Light

Photograph homes at golden hour or early morning for warm, directional light that emphasizes architectural lines and finishes. Prioritize wide shots that show symmetry, clean lines, and natural light, with a focus on high-end materials—stone, glass, wood, or steel—evoking timeless design and value.

Person working on laptop

Neighborhood Elegance & Context

Document the DC Metro area neighborhoods with lifestyle-driven scenes: tree-lined streets, boutique storefronts, upscale cafés, parks with well-dressed locals, or glimpses of historical architecture. The goal is to visually position EMC’s territory as both desirable and refined.

Person working on laptop

Editorial-Style Agent Branding

Shoot agent portraits and team photos with a magazine-quality aesthetic—natural light or soft studio lighting, professional attire with relaxed but confident body language, and minimal, elegant backdrops (e.g., modern office, high-end listing, or cityscape). These should evoke trust, sophistication, and local expertise.

Back to the top

© Redo

Legal

Privacy

All Rights Reserved

Brand Strategy

01

Personality

02

Logo

03

Color

04

Typography

05

Art Direction

06

Logo on colored background

Brand
Guidelines

This guide defines the visual language, design style, and brand principles that ensure a clear, consistent experience across all EMC team members and client touch-points.

Rooted in the dynamic communities of the DMV—especially Montgomery County—EMC is built on trust, clarity, and connection. Our mission is to guide clients through every stage of the real estate journey with confidence, care, and local expertise. This guide outlines the essential design standards that bring that mission to life, from our color palette and typography to tone, accessibility, and overall brand presence.

Whether you’re designing for digital platforms or printed materials, these guidelines ensure that every touchpoint reflects the professionalism, warmth, and regional knowledge that define EMC.

Contents

01

Brand Strategy

02

Personality

03

Logo

04

Color

05

Typography

06

Art Direction

01

Brand
Strategy

In real estate, uncertainty can hold people back—missed opportunities, unclear guidance, or decisions made without the right support. Clients don’t struggle because they lack ambition, but because they lack the right partner.

Person with iPad

EMC was founded to change that. Born from a deep understanding of the DMV market—especially Montgomery County—EMC exists to bring clarity, confidence, and expertise to every real estate journey. Our mission is simple: empower clients to make smart, informed decisions through honest advice, expert insight, and personalized service.

At EMC, we don’t just help people buy and sell homes—we build lasting relationships grounded in trust. Because when people feel confident in their choices, they don’t just find a place to live—they find their way home.

02

Personality

EMC’s voice brings our brand to life through every conversation, listing description, email, and marketing message. The way we communicate shapes how clients experience real estate—often during some of life’s biggest decisions.

With clear, confident, and approachable language, we make complex processes feel simple and empowering. Our tone is always professional yet warm, direct yet compassionate—so clients feel supported, informed, and in control.

Whether buying, selling, or exploring their options, our clients know they can trust EMC to communicate with honesty, clarity, and care.

"precise, trustworthy, approachable, reliable"

1a

Tone & Voice

Our Vision: why we exist

To create a future where every client feels confident, informed, and empowered in their real estate journey.

Our Mission: what we do

Guide people through buying and selling with clarity, care, and deep local expertise.

Our Promise: how we help

Deliver a seamless, personalized experience—so clients can move forward with trust, ease, and peace of mind.

1b

Sample Copy

Your Home Journey, Handled the Right Way

In a market where timing and precision matter, EMC ensures every detail is managed with care. From pricing strategy to negotiation, we bring clarity and confidence to your real estate experience.

We Handle the Details, You Focus on What’s Next

Your time is valuable—and so is your peace of mind. Our team takes care of every step, from staging to closing, so you can stay focused on your future, not the paperwork.

No Surprises—Just Smart Strategy and Trusted Results

In real estate, small missteps can lead to costly setbacks. We’re here to prevent that. With expert insight and proactive planning, we protect your investment at every stage.

Noticed Something Off? We’re Already On It.

Whether it’s a confusing clause, a missing detail, or a last-minute change, you can count on EMC to catch it—and correct it. We’re meticulous by design, so nothing slips through the cracks and you stay confidently in control.

03

Logo

The EMC logo—representing the Estridge Murtagh Coplen Real Estate Team of Long & Foster—is a bold, geometric symbol of unity, growth, and forward momentum. The three stylized rooftops in ascending shades of blue subtly reference the merging of three distinct agents into one cohesive, powerful team. Each shape is angled forward, creating a sense of progress, upward trajectory, and collaboration.

 

The clean lines and modern angles reflect the team’s professional, efficient approach to real estate. The palette of cool, confident blues evokes trust, stability, and deep local expertise—essential values for clients navigating the DC Metro and Montgomery County markets.

 

Paired with strong, serif typography, the logo strikes a balance between approachability and authority. The EMC mark is more than just a visual—it’s a reflection of a trusted team, united under one roof, delivering elevated service and results to clients at every stage of their real estate journey.

3a

Primary Lockup

Image of logo

3b

Clearspace

Image of logo

3c

Secondary Lockups

Image of logo

3d

Incorrect Usage

Image of logo
Icon

Do not resize the mark

Image of logo
Icon

Do not rotate the logo

Image of logo
Icon

Do not change the color of the mark alone

Image of logo
Icon

Do not outline the logo

Image of logo
Icon

Do not reverse the lockup

Image of logo
Icon

Do not add gradients the logo

04

Color

EMC’s color palette is carefully crafted to convey trust, professionalism, and approachability. The combination of Navy, Mid Blue, and Light Blue symbolizes clarity, stability, and expertise, while Black and White add a touch of elegance and sophistication.


These colors work together to create a strong, modern brand identity that reflects EMC’s commitment to exceptional service and trusted real estate guidance

3a

Primary Palette

LF Blue

Hex: #00214b

Mid Blue

Hex: #4094D1

Light. Blue

Hex: #99C8DE

Sky Blue

Hex: #DEEEFE

White

Hex: #ffffff

Black

Hex: #000000

Gray

Hex: #A3A3A3

Light Gray

Hex: #E8EBEF

05

Typography

EMC’s typography balances clarity and sophistication with a modern yet timeless type pairing, reflecting our dedication to exceptional service, local expertise, and a personalized real estate experience.

large letters

Headline Serif (Athelas)is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Redo’s expertise and reliability in correcting financial discrepancies.

 

Paragraph Sans-Serif (Montserrat) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

 

This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Redo’s brand communication is always clear, professional, and dependable.

  1. Headline Typeface

Athelas

  1. Body Typeface

Montserrat

5b

Sizing

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Clear Up Confusion, Gain Peace of Mind

Type Sizes > 72pt/px

100% Leading

-2% Tracking

Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.

Type Sizes 55–72pt/px

110% Leading

-2% Tracking

Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.

Type Sizes 24–55pt/px

120% Leading

-1% Tracking

Financial errors shouldn’t slow you down or cause unnecessary stress. Whether it’s an incorrect charge, a duplicate transaction, or a miscalculated fee, we step in to make things right. Our process is simple, straightforward, and designed to get your money back where it belongs—quickly and without hassle.

Type Sizes 0–24pt/px

130% Leading

0% Tracking

06

Art Direction

Our imagery highlights polished, light-filled spaces, refined architectural details, and the lifestyle of upscale neighborhoods. Whether capturing a grand estate or a modern urban condo, the tone remains consistent: professional, aspirational, and grounded in real-world excellence.

 

This approach ensures that our brand visuals not only inspire, but also reinforce EMC’s promise of expertise, integrity, and exceptional results in one of the nation’s most prestigious markets.

Person working on laptop

Elevated Lifestyle Portraits

Capture natural, confident portraits of agents interacting with clients in luxury home environments—think a handshake in a marble foyer, a warm discussion in a sunlit kitchen, or walking through a landscaped garden. Use shallow depth of field to keep the subject crisp while softly blurring opulent surroundings for an aspirational feel.

Person working on tablet

Architectural Showcase with Depth & Light

Photograph homes at golden hour or early morning for warm, directional light that emphasizes architectural lines and finishes. Prioritize wide shots that show symmetry, clean lines, and natural light, with a focus on high-end materials—stone, glass, wood, or steel—evoking timeless design and value.

Person working on laptop

Neighborhood Elegance & Context

Document the DC Metro area neighborhoods with lifestyle-driven scenes: tree-lined streets, boutique storefronts, upscale cafés, parks with well-dressed locals, or glimpses of historical architecture. The goal is to visually position EMC’s territory as both desirable and refined.

Person working on laptop

Editorial-Style Agent Branding

Shoot agent portraits and team photos with a magazine-quality aesthetic—natural light or soft studio lighting, professional attire with relaxed but confident body language, and minimal, elegant backdrops (e.g., modern office, high-end listing, or cityscape). These should evoke trust, sophistication, and local expertise.

Back to the top

© Redo

Legal

Privacy

All Rights Reserved